Privacy Policy

At Braswell & Son, we respect your privacy. Here’s what you need to know in summary.

What We Collect: We collect basic contact info, purchase and pawn details, and identification when required by law. We also use cookies to improve our website.

How We Use It: To provide services like pawn loans, layaway, and purchases, process payments, prevent fraud, and send you offers (if you opt in).

Who We Share With: We don’t sell your info. We only share with service providers, law enforcement when required, or during a business transfer (like a merger).

Your Choices: You can access, correct, or request deletion of your info. You can also unsubscribe from emails anytime.

Financial Privacy: For pawn loans and layaway, we follow federal rules (GLBA). We protect your financial data and never sell it.

Kids’ Privacy: We don’t collect info from children under 13.

Security: We use safeguards to protect your info, though no system is 100% secure.

Last Updated: 8/18/2025

Braswell & Son (“we,” “our,” “us”) respects your privacy and is committed to protecting the personal information of our customers and visitors. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website, make purchases, or use our services.

By using our website or services, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect the following categories of information:

  • Personal Information You Provide

    • Contact details (name, phone number, email address, mailing address).

    • Transaction details when you purchase items, place items on layaway, or apply for pawn services.

    • Payment and billing details (processed through secure third-party providers).

  • Automatically Collected Information

    • Device type, browser, operating system, and IP address.

    • Website usage data (pages visited, time spent, referral source).

    • Cookies and tracking technologies.

  • Sensitive Information

    • Identification documents or financial information may be collected when required for pawn services, loans, or to comply with state and federal laws.

2. How We Use Your Information

We use the information we collect to:

  • Provide and manage our pawn, retail, and layaway services.

  • Process transactions and communicate with you about purchases or loans.

  • Send promotional offers, updates, and newsletters (with your consent).

  • Verify identity and prevent fraud.

  • Comply with federal, Arkansas, and Tennessee regulatory requirements.

  • Improve our website, store operations, and customer experience.

3. Legal Basis for Processing

While we primarily operate in Arkansas and Tennessee, we align with broader U.S. and international standards by processing your information based on:

  • Consent (when you opt in to marketing).

  • Contract (to fulfill services such as loans, layaway, or purchases).

  • Legal obligation (to comply with federal/state financial regulations).

  • Legitimate interests (business operations, fraud prevention, and customer support).

4. Sharing of Information

We do not sell your personal information. We may share it in these limited situations:

  • Service Providers: With trusted third parties that support website hosting, payment processing, or marketing.

  • Legal Compliance: To law enforcement, courts, or regulators when required by law.

  • Business Transfers: If we merge, sell, or restructure our business.

5. Cookies & Tracking Technologies

We use cookies and similar tools to:

  • Enable site functionality (shopping cart, login, etc.).

  • Analyze usage and improve website performance.

  • Personalize marketing and promotions.

You may adjust your browser settings to refuse cookies, though some features may not function properly.

6. Your Privacy Rights

Depending on your state or location, you may have rights including:

  • Access & Portability: Request a copy of personal data we maintain.

  • Correction: Request updates to inaccurate information.

  • Deletion: Request deletion of your personal data where legally possible.

  • Opt-Out: Stop receiving marketing emails at any time by clicking “unsubscribe” or contacting us directly.

We will respond to privacy rights requests as required under applicable law.

7. Data Retention

We retain your information for as long as necessary to provide services, comply with laws (including pawn and lending regulations), resolve disputes, and enforce agreements.

8. Security

We take reasonable administrative, technical, and physical safeguards to protect personal information. However, no method of internet transmission or electronic storage is completely secure.

9. Children’s Privacy

Our services are not directed to children under 13. We do not knowingly collect information from children. If we learn we have collected such data, we will delete it promptly.

10. State & Federal Compliance

  • Arkansas & Tennessee: We comply with all state pawn, lending, and consumer protection laws regarding data handling and confidentiality.

  • Federal: We comply with the FTC Act, Gramm-Leach-Bliley Act (financial privacy), CAN-SPAM (email marketing), and COPPA (children’s data).

  • Other Jurisdictions: If you are located outside the U.S., you may have additional rights under local laws such as GDPR (EU) or CCPA (California).

11. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with the “Last Updated” date.

12. Contact Us

If you have questions or wish to exercise your privacy rights, please contact us:

Braswell & Son
Email: [insert email]
Phone: [Insert Phone]
Address: 9101 West Markham Suite 28, Little Rock, AR 72205